So you’ve finally built your mobile app and are ready to introduce it to the world? Congratulations. But unless you market your app to your target audience, it will get lost in the sea of other apps out there.
I’d like to share a compilation of some best ways to promote your mobile app. This list is in no specific order, so you should pick the ideas that most appeal to you, and that you think will best fit into your existing marketing plan. Start with a handful—or even just one—and test what works for you and what doesn’t:
1. Define your landing page. Make a simple and clear introduction of your app—one sentence should suffice.
2. Start a blog. Regular updates on a topic that focuses on your niche make it worth downloading!
3. Use social media. But do it wisely; too many people think copy and pasting a link is enough. Engage your audience. Be interesting. Tease. Intrigue. Make yourself click-worthy and share-worthy. Be creative about your intro text.
4. Use teasers. Create a teaser landing page before the app launches, and collect beta subscribers via an email submission field.
5. Ask for app reviews. Besides the big tech blogs, there are tons of app review sites. I run one of them, Mevvy, but there are tons more. Even though you want the whole world to know about your app, try to stay relevant.
6. Contact writers in the niche. This is one of the most effective techniques out there. If you find people who care to write about your niche, then they might want to write about your awesome solution, too!
7. Contribute to the online conversation. If you read news and articles on other websites, and the site uses Disqus, leave a non-self-promotional but valuable comment. This way you’re building your expert level on multiple ends.
8. Start a community. Good places do this include Facebook (for online groups) and(for local groups). Surround yourself with people who care about the same things you do
9. Host a contest. Tell your audience to complete a certain task and tag themselves with contest-specific hashtags on social media in order to follow the development. Reward the winners publically.
10. Run an ad campaign on Facebook. Get installs off of people’s newsfeeds.
11. Be noteworthy. That is, be funny, cool, or even shocking, and you have a chance to make it into Reddit.