Ever been in a classroom where you raised your hand because you knew the answer that the teacher asked? However, since several other hands were up to chances of you getting picked only depended on luck or well if you were your teacher’s favorite.
If you raise your hand, that is, the blog now it is not on luck for your new teacher Google to pick you. Google has some rules and if you adhere to them you will definitely be picked.
How can you do that?
Well, which article do you read fully? Failed to notice the mechanism of it because you were too absorbed by how interestingly they were written. Exactly. So here the copywriting tips that you must use in order to be read, cause there are millions of other people talking about the same thing.
- Your Headline should be super specific
There are four essential qualities that a good headline must entail:
- Quick and Easy to comprehend
Make sure your headline has all the above points, make it different and urgent so that people might want to read ahead.
- Use AIDA (Attention, Interest, Desire, Action) formula
Attention – Bring the reader out of their mundane lives
Interest – Engage their mind with uncommon or fresh information
Desire – Engage their heart and mind so they want what you’re offering
Action – Ask them to take the next step
This is an important tip and much needed for everything you write online.
- Use a lot of subheads
You most likely know the 80/20 headline rule in copywriting. 80% of the readers only read the post title and only 20% read the whole blog.
So write appealing sub-headlines to engage more readers to your piece. They will then at least read some parts of your blog if not the whole, thanks to the short attention span age.
- String of Pearls
String together a collection of convincing tales
What does this invoke for you? Listicles. Listing messages have their origins in this copywriting method. If listicles don’t fit your marketing method, you can do various instructions by stringing with each other endorsements or benefits or any type of stand-alone components that, when incorporated, make for an extremely convincing pitch.
- Use short sentences
Long sentences are good but can turn problematic. You might dissuade the readers by using long complex sentences. Use short sentences as that will make your content look neat and more understandable. It also makes your content more readable and clear.
- Write in a conversational style – avoid hi-fi words
Personalize your content. Write in a manner as if you’re speaking to someone. This will attract readers as it will be easy to read. Try using words like ‘I’, ‘We’, ‘You’ – your content then will look like a conversation and not an essay.
- Use enough spaces
Spaces give the readers a chance to divide the content and are easy on the eye. Through spaces, you can help the readers get to the most important and relevant stuff. Spacing is an important part of digital marketing too.
“Copywriting is a mental process the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service.
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.
The sole purpose of the first sentence in an advertisement is to get you to read the second sentence of the copy.” – Joe Sugarman
Hook on your readers by outlining and formatting your content well.