Alexa could you tell me the cricket score please, please dim the lights Alexa, order milk too after that. The response would be ‘Ok’ and it is done. There you go, you don’t need screens, you don’t need to type, you just have to think aloud and it’s done. According to ComScore, 50% of all searches will be done by voice by 2020. PwC surveyed around 1,000 people and discovered that people from the age of 18 to 64 heavily use the voice technology.
Voice search being common with Google, Amazon and Apple…it is already the current trending technology and will soon be a big part of the future. All the businesses out there must watch out and keep up with the digital marketing techniques for better consumer interaction.
With the search trends evolving, the SEO strategy must change accordingly because the way we write is different from the way we speak. We are most likely to type gyms near me on the explorer but we will say Ok Google, please tell me which is the closest gym.
21% of all respondents surveyed are using voice search every week whereas 9.8% of people use voice search every day. According to the results, people are either using voice search frequently or not at all. Many people do not use voice search at all because either they are not familiar to it or don’t believe it is correct. However, even if they are not using it, they understand its relevance. People mostly use voice search in their homes, cars or while travelling. According to research, searching for local business information is a common use of voice search.
Some tips to optimize your content for voice:
1. Use natural language with long keywords: When we ask someone anything, it usually comprises a sentence. For instance, we will ask “Do you want to go for a walk” as opposed to just “Walk?” A natural flow of voice and normal question-focused words like want, where, how, when etc. usually work.
2. Be clear and to the point in your approach. Using hi-fi words, jargons or complex words might not give you the correct search results.
3. Make sure your website is mobile friendly and optimized in a way that works well with a mobile because most searches are done via mobile especially while travelling.
4. Ensure your voice search is optimized for local results, as pointed out earlier most searches cater to local business information. For example: “Which is the best electronic shop near me?”
With so many digital technologies coming up, it is time to be ahead of the competition. Plan your marketing strategies well. Offer deals and ads to the consumers that are roped with voice search. Not a dire need for businesses now, but voice search is nonetheless the future of digital marketing.