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Market Squads (Digital Marketing Agency)

Progressive Web App Why Organisations Should Adopt It

marketsquads - March 2, 2020 - 0 comments

Progressive web application takes the benefit of the newest technologies to mix the best of web and mobile apps. It is like a website but gives the feeling of an app. With the advent in browsers and its services we can now install web apps to our home screen, receive notifications and can also work on it with and without the net.

Why Progressive Web Apps?

Research has shown that on a standard an app loses 20% of its customers for each action between the user’s initial interaction with the app and the individual beginning to utilize the app. A user should first locate the app in an app store, download it, install it and after that, ultimately, open it. When a user discovers your progressive web app, they will have the ability to quickly begin utilizing it, getting rid of the unnecessary downloading and also setup phases. As well as when the user goes back to the application, they will be motivated to set up the application and upgrade it to a full-screen experience.

We are more likely to open a mobile app than a website app as it is faster and takes much fewer storage data in most times. PWA takes the mobile application attribute to enhance its performance. If your website is built on WordPress  you can build it manually using available WordPress plugins, Contact us at and we can guide you. Have a look at the benefits of PWA.

Progressive Web Apps are Trustworthy

When launched from the user’s home screen, service workers enable a Progressive Web App to load instantly, regardless of the network state.

A solution worker composed in JavaScript resembles a client-side proxy as well as puts you in control of the cache and just how to react to resource demands. By pre-caching vital resources, you can get rid of the reliance on the network, ensuring a split second and also reputable experience for your users.

Progressive Web Apps are Rapid

53% of customers will certainly abandon a website if it takes longer than 3 seconds to load! And as soon as it is loaded, individuals assume them to be fast– no unnecessary scrolling or slow-to-respond user interfaces.

Progressive Web Apps are Engaging

Modern Internet Apps are installable and live on the user’s home screen, without the need for an app store. They offer an immersive full display experience with help from a web app file and can even re-engage individuals with web press notifications.

The Internet Application Manifest permits you to regulate how your app appears as well as just how it’s released. You can specify home screen icons, the page to load when the app is released, display orientation, and also whether or not to show the web browser chrome.

A few years ago, Ali Express a popular e-commerce site owned by the Alibaba Group converted their mobile site to a Progressive Web App. Cross-browser Progressive Web App switch from standard website significantly enhanced their user experience and overall performance of AliExpress’ website with over 100% increase in conversions for new users

In 2017, Twitter rolled out its Progressive Web App “Twitter Lite” as the default mobile web experience for all users worldwide. Twitter Lite loads pages instantly and lowers data use by optimizing images and relying on cached data. They have experienced 75% increase in Tweets sent and 20% decrease in bounce rate.

There are many other examples who have improved their engagement and decreased their bounced rate by moving to PWA such as OLX, Pinterest, Forbes etc.


Some of the Key Elements of a Progressive Web App

  • The site is served over HTTPS
  • Pages on tablets and mobile devices are responsive
  • All app URLs load while offline
  • Metadata provided for Add to Home Screen
  • First load fast even on 3G
  • The site works across different browsers
  • Page transitions don’t feel like they block on the network
  • Each page has a URL



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